Friday, July 06, 2007

The Remainder of the Day

Many have been goofing on the change of subtitle in J. Jonah Pantsload's forthcoming tome, Spank Me, Adolf. The new subtit. is now "The Totalitarian Temptation from Hegel to Whole Foods."

Sure, the publisher's long-standing description of the book said nothing about pricey, elitist organic grocery stores and their relationship to totalitarianism, but as the Pantload always says, they haven't read the book so they're in no position to critique it. And who can question Goldberg's marketing brilliance in referencing a philosopher almost noone's read and a grocery chain most have never visited.

What no one* seems to have noticed, as far as I can tell, is's strange description of the book:

"Liberal Fascism: The Totalitarian Temptation from Hegel to Whole Foods (Foam Book)

by Jonah Goldberg (Colorist)" (Emphasis added.)

It's not clear what this means. Does each copy come pre-flecked with Goldberg's own spittle? Are the pages saturated with nonoxyno-9, or do they double as floatation devices? Perhaps it's printed on recycled packing peanuts.

And is the Pantload supplementing his income by maintaining Tommy Thompson's auburn highlights?

I expect it means that someone at amazon or Doubleday has read the book and is duly impressed.

Oh, and it also appears to have increased in size:

Product Details

Foam Book: 496 pages

That's just throwing good money after bad.

* Except this blogger

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