Cheetosexuality

The Maxim campaign, which began as a light-hearted swipe at so-called "metrosexuality", has received huge support from men. It has become so popular that there are even souvenir T-shirts and screensavers carrying slogans such as "don't manicure the man" and "walk like a man".

Screensavers. Can you get any more butch than that?

Next thing you know, a bunch of pasty blowhards will demonstrate their masculinity on the internet by incessantly demanding the deaths of "Islamists" from the safety of their Barcoloungers.

Update: P. O'Neill directs us to this image of the masculine ideal in that wingnutosphere. It's James Taranto, serving as ballast.