Monday, July 26, 2004

Air America Update

I've never heard why Air America didn't get its Northern California station on the air. Presumably, it was their cash flow problems. But if you're a broadcaster looking for a left audience (much of it with disposable income), NoCal is an ideal market. While this report is pretty vague, it sounds like the company may have found a Bay Area station:

The liberal talk network Air America, heard locally on WLIB (1190 AM), is adding Mike Malloy, 10 p.m.-1 a.m. weeknights, starting Aug. 2.

Air America President Jon Sinton also says the network is adding another "major California affiliate" early next month, and "chances are very good" it will find affiliates soon in Los Angeles and Chicago.

Sinton says he thinks the flurry of stories about instability at the fledgling network "are pretty much behind us now. ... We're focused on making this work, and it's happening."

Of course, it could be Stockton.

And don't forget KPFA.

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