The Affiliated Association of Organized Councils

You may think this blog is a big joke, but do you get e-mails like this one?

Trade and Industry Associations have a long heritage of setting standards, representing groups with common interests, fostering commerce, and promoting volunteerism in America. They plow billions of dollars into the U.S. economy and have enormous reach, with nine out of ten adult Americans belonging to at least one association.

But in today's environment, associations face the same kinds of challenges and opportunities as corporations--increased demand for accountability and pressure to show return on investment to their members.

Our June Wirthlin Report, "Associations Today: Demonstrating Results in a Changing Climate," identifies both the challenges and solutions for successful leadership of today's associations. It includes insights and advice based on our years of experience counseling many of the nation's largest associations, plus practical suggestions from prominent association CEOs on how to enhance industry reputation through successful communication campaigns.

I'm so important that I don't belong to an association and they still send this to me.