John Heilemann and Mark Halperin, political journalists known for their detailed, gossip-filled books on the past two presidential campaigns, will join Bloomberg in the coming days to start a new site that will focus on American politics and policy.
The new project, Bloomberg Politics, is part of a broader strategy put in place by Justin B. Smith, who was appointed chief executive of Bloomberg Media Group last summer after serving as president of Atlantic Media.
Mr. Heilemann and Mr. Halperin, who are the authors of the best sellers “Game Change” and “Double Down,” are the “epitome of the type of quality journalistic talent that moves seamlessly between different kinds of platforms,” Mr. Smith said in an interview.
They will anchor a daily television program that will also stream online, as well as write news articles and take part in live events. A start date for the site has yet to be set, but will most likely be months away.I thought these clowns existed to make Joe Scarborough and Mika Brzezinski appear less cretinous, and Mike Allen and Howie Kurtz less conflicted. To complete the loaf-rolling, BM is also hiring "Jonathan Allen, a former White House bureau chief for Politico, ... as the new Washington bureau chief."