The New Koch
So risky John Galt would shit himself:
Just on the face of it, it would seem to have been the biggest risk in marketing history to roll out a documentary about a politician with less than stellar poll numbers on the same night that the last Harry Potter movie was scheduled to be released.Yes, all accounts of the box office success of The Undefeated consists of one article in a Texan newspaper and the ravings of an aged, subliterate Palin fanboy who linked to tweets from "GeorgiaO4P" and "OnePurpleKrayon." Those are the only accounts. There are no other accounts. Don't even try to find another account. No, seriously. Don't.
But, by all accounts, "The Undefeated," the Sarah Palin biop [sic], which was placed in limited release in ten screens across the country, did surprisingly well.
According to the Fort Worth Star Telegram, the theater in Grapevine, Texas, a suburb near the Dallas/Fort Worth area, at least one Friday evening showing actually sold out.
Gateway Pundit reports similar sellout or near sell out crowds seeing "The Undefeated" in Georgia, Orange Country, California, Houston, Orlando, and other markets.
"The Undefeated" was heavily marketed in social media, with regular updates on Twitter and Facebook. The below the radar strategy seems to have paid....
Would a guy who recaps Futurama episodes on the internet lie to you?