Saturday, April 09, 2005

The Free Market

According to The Nation, which is raising funds to advertise on cable:

$200 buys one overnight spot on MSNBC
$250 buys one overnight spot on CNN Headline News
$3,700 buys one primetime spot on MSNBC
$8,400 buys a national primetime spot on CNN
$30,745 buys a national spot on The Daily Show with Jon Stewart

Imagine that. You can buy Maggie Gallagher for less than the cost of a 30-second spot on The Daily Show and still have enough money left for a down payment on Armstrong Williams.

The ad rates are approximately a fin for every 1000 viewers, according to The Nation. Just think what a great buy advertising on Roger Ailes would be -- 2,000 (or fewer) daily readers for a 10 spot, and they've all got disposable income out the wazoo.

Seriously, though, it's good to see most cable viewers getting their information from a source more reliable than Wolf Blitzer and Joe Scarborough combined.

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