If you haven't stopped shopping at Whole Foods yet, watch this and lose your appetite:

From FreedomFest held in Las Vegas, a debate on two different approaches to capitalism: the Randian model (pure profit driven capitalism) v. conscious capitalism (capitalism driven by some societal purpose). Arguing in favor of the Randian model are Edward Hudgins and Robert Bradley. Arguing in favor of conscious capitalism are John Mackey and Michael Strong.


About the Authors
John Mackey

John Mackey, CEO of Whole Foods, is the co-author of "Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the Worlds Problems."


Michael Strong

Michael Strong, co-founder (with John Mackey) of FLOW, Inc., is the co-author of "Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the Worlds Problems."


Edward Hudgins

Edward Hudgins, is the editor of "An Objectivist Secular Reader." He is director of advocacy and a senior scholar at the Atlas Society.


Robert Bradley

Robert Bradley, CEO and founder of the Institute for Energy Research based in Houston, is the author of "Capitalism at Work." Mr. Bradley was formerly corporate director for public policy analysis at Enron and speechwriter for the late Enron CEO Ken Lay.

Ken Lay as Howard Roark. Sounds about right.