Media Matters for America

As you may have already heard, David Brock is heading a new internet effort called Media Matters for America, a "Web-based, not-for-profit progressive research and information center dedicated to comprehensively monitoring, analyzing, and correcting conservative misinformation in the U.S. media." Media Matters joins Fairness and Accuracy in Reporting and many lefty bloggers in casting a critical eye on the corporate media. Media Matters aims to be an accurate AIM, an honest MRC. David Brock will be Media Matters' Brent Bozell, but without the ginger beard and unhealthy obsession with sex in bad televison programs.

The most promising things about Media Matters are talented staff and its rapid response format. They've got Clownhall's columnists, right-wing websites and the cable news nets in their cross-hairs; hopefully they'll take on some larger outlets -- newspapers and network television -- in the coming days. Let's also hope they're grooming some of their contributors for media appearances -- to counteract folks such as J. Batboy Goldberg and the MRC folks who show up on cable all the time.