It's Selling Like Shitcakes

Fool readers once, shame on you, fool ... uh... won't get fooled again.

Former CBS newsman Bernard Goldberg had a big, news-making best-seller with "Bias," which argued that the news media tilt left.

"Arrogance," his sequel, appears to have fallen short of expectations.

Warner, which announced a printing of 350,000 copies before publication last month, will offer retailers a credit on post-Christmas sales designed to cut the price in half, to $13.48.

....

Publishers typically do this to head off the return of many unsold copies.

Recent books already at 50% off in Barnes & Noble include a few on the Kennedys, such as Christopher Andersen's unauthorized 'Sweet Caroline,' and 'Red, White & Liberal' by Alan Colmes of Fox News Channel.

Guess the book buying public expects a little more for their money than a cut-and-paste job from Brent Bozell's website.