And By "You," They Mean George Bush

Jeri Flood, director of marketing at The Post, said the newspaper is also switching its tagline. "If it's important to you, it's important to us" replaces "If you don't get it: you don't get it." Ms. Flood explained that the newspaper phased out the old tagline "because research showed it was exclusionary." The Post's last TV spots ran in early 2002, Ms. Flood said.

"If it's important to you, it's important to us." Now there's a groundbreaking slogan! And headshots of Len Downie too. That's a license to print money.

Meanwhile, the Moonie Times is set to unveil its latest campaign, "If it's important to neo-Confederate, heterosexual anti-Muslim bigots, it's important to us."