Unnamed Idiots

Terry Krepel of ConWebWatch writes to Romenesko to point out another problem this Moonie Times piece on MSNBC. The Father's rag ends the article with the anonymous quote:

"Is MSNBC imitating Fox? Yeah. It may be flattering, it may seem like a smart thing to do. But it just doesn't work," noted one broadcast source yesterday.

"CNN already tried it and found that success isn't guaranteed by bringing in new faces or graphics. It's the balanced approach," the source continued. "Fox stays focused and stays fair. And that resonates with viewers."

Krepel asks why this steaming pile of horseshit is attributed to an unnamed source. My question is, why wouldn't Howie go on the record?